| General Introduction |
DEBATES & CREDITS is an attempt to find possibilities
for artists to enter into a direct dialogue with mass audiences
by intervening with a series of artist projects in public space;
both the physical public space as well as the public space of the
media. The project aims to mobilise the creative potential of art,
which is a priori based on a critical attitude to reality, to find
appropriate tools for artistic invention that can address problems
of life in contemporary society by means of electronic media.
For "Debates and Credits" 4 artists / collectives from the Russian
Federation and 4 artists / collectives from the Netherlands have
been invited to develop art projects that operate at the intersection
of media and public space. These artists represent a new generation
that is no longer interested in the heritage of the former "underground"
in the east, or the anaemic neo-conceptual art spaces of the west.
The new generation concerns itself much rather with media, with
the dilapidation of the cityscape, streets and facades littered
with aggressive advertisement campaigns, which particularly in the
streets of Moscow have acquired a "special quality of their own".
This generation is no longer satisfied with clinical spaces, isolated
art spaces disconnected from the rest of society. They seek new
places where they can manifest their presence: electronic media
- television and internet -, billboards, advertisement campaigns,
posters, public space and urban architecture, are transformed into
new surfaces and media that can carry their poetic and political
messages.
Electronic media permeate virtually every aspect of contemporary
social life. They are so deeply ingrained in the body of society
that they start to act as an organ, the equivalent for the social
organism of the circulatory system for the biological body. But
the information flows transmitted by these media channels do not
have to be the ordinary digestible, tranquillising,. mixture of
daily news, advertising, and entertainment. They can also carry
disturbing alien ingredients...... These may be viruses, or rather
injections of vital antidotes. Contemporary artists are nowadays
equipped with a wide spectrum of tools, starting with new media
technologies, and ending with a much more valuable critical attitude,
creative potential, and a highly developed set of conceptual tools.
The realisation of the artists' projects takes many forms. The "Debates
& Credits" project is going to be an "expropriation of the expropriated".
This reversal is sought for by means of the same PR and business
technologies that attempt to seize public attention and opinion
at large.
Surprisingly, it now seems a natural and even logical development,
how the language of mass propaganda has passed through various stages
of transformation in Russia and the former USSR; from avant-garde
AGITPROP of social action, via the monumental style of communist
proclamations of "the right way to the enlightened future", to the
insane optimism of slogans and faces represented by the fictions
of commercial advertising or election-campaigns. Meanwhile in the
Western frame entertainment politics have long become the standard
model of political discourse (Reagan, Clinton, Berlusconi, Fortuyn).
The question how to make words and images work for the distribution
of ideals, ideologies, products, or politicians, is reduced to a
purely technical problem. A problem that can easily be resolved
with the implementation of smart PR techniques.
Our question to artists and activists is how they can reappropriate
the advanced communication tools of the mainstream P.R. technologists,
and put them to the advantage of genuine human concerns, use them
as a creative outlet... What art can offer instead of, or in addition
to, political and advertising assurances? DEBATES & CREDITS will
explore new hybrid tactics, developed often beyond the context and
aesthetics of visual arts. Led by centrifugal forces, these tactics
tend to explode the structure of information consumption from the
inside.
Debates & Credits in Ekaterinburg ( 25 -
29 September 2002)
The Debates & Credits project will be represented
by a selection of the participating Dutch artists during the festival
"The culture of the Netherlands Kingdom in Yekaterinburg". The local
projects are organised by the Yekaterinburg Branch of the National
Center for Contemporary Art, and will be executed in the period
of 25 - 29 September, 2002.
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